Hi I'm Daniel Wallock
I'm the VP of Growth at Mars Men.
Mars Men is a Private Equity backed brand that is rapidly emerging leader in men's health that uses a proprietary combination of 100% drug-free, natural ingredients to help men feel like themselves again.
Founded by Benjamin Smith and Zach Stuck, Mars Men recently raised $27.5M from L Catterton, the world's leading consumer growth investor.
About Daniel
Driven hundreds of millions of profitable DTC revenue
Managed large multi-8-figure Annual Performance Marketing Budgets
Led high-velocity marketing teams in fast growing brands
Deep expertise CPG, Subscription Products, Beauty, Supplements
Key Marketing Executive in 2x Private Equity Exits
Hi, I'm Daniel Wallock...
I lead digital marketing teams to drive revenue and profit contribution growth for CPG brands. In my career I have profitably driven hundreds of millions in revenue and managed tens of millions of dollars of profitable performance marketing spend for category leading Direct to Consumer Brands in North America.
Currently I serve as the VP of Growth at Mars Men, a Private Equity backed brand and rapidly emerging leader in men's health. Founded by Benjamin Smith and Zach Stuck, Mars Men scaled to a $100M+ revenue run rate in under 18 months before receiving a $27.5M Series A investment from L Catterton, the world's leading consumer growth investor.
Previously I served as the Vice President of Digital Marketing at Profectus Beauty (an AUA Private Equity Partners company) owners of Keranique, ThickHead, and Hydroxatone. Profectus Beauty creates and grows iconic beauty brands by developing scientifically advanced, clinically tested products that are designed to deliver real results for its more than 10 million customers worldwide.
Prior to Profectus Beauty I served as the Vice President of Digital Marketing at Atlantic Coast Brands where I led performance marketing for several years before the business completed a successful M&A transaction.
Prior to Atlantic Coast Brands I did marketing projects with over 50 companies including BMW i Ventures, BigCommerce, Village Global, The American Heart Association, Amazon Studios, and more.
I’ve been interviewed about my marketing work in The Huffington Post, Forbes and TheNextWeb. I’ve also been mentioned in the Los Angeles Times, Entrepreneur, Inc, and Yahoo News. I’ve spoken about marketing at events at Google HQ, WeWork HQ, Microsoft and I’ve given an official TEDx talk.
Recommendations
"Daniel is an exceptional digital marketing leader. Daniel’s incredible drive to learn and his positivity, excitement, and passion inspire everyone around him to do their best work. Over a two-year period Daniel helped massively grow our companies revenues and profitability which helped enable us to successfully sell the company to a private equity firm. Daniel is someone I would invest in any day. He is an incredible pleasure to work with and I know Daniel is someone who will not stop trying and testing until he finds success. Daniel is an amazing human being and it is a great privilege to be able to work with him.”- Thomas Shipley, $2Bn+ Revenue E-Com Founder & CEO
“Daniel served as our Vice President of Digital Marketing for over a 5-year period and was largely responsible for our exponential growth in the ever evolving digital marketing channels. Daniel has a deep understanding of how Omni-Channel Direct-To-Consumer brands convert invested capital into profit contribution. He is a world-class talent and any brand would be extremely lucky to work with him.”- Drew Surwilo, $2Bn+ Revenue E-com Founder & CEO
“Daniel has one of the fastest 0-60 speeds I’ve ever witnessed. His ability to consume content, take action, and achieve results is uncanny– like a supercharged squirrel in a time warp.”- Dennis Yu, $1Bn+ Spent on Facebook Ads
“Obsessed with good marketing. Endlessly curious. Strong communicator. Deeply experienced. Just a few of the ways I would describe Daniel. He's one of the sharpest media and marketing minds I know. Working with Daniel will make you sharper, better and will get you better results.”- Brett Curry, CEO OMG Commerce, $100M+ Annual Media Spend
“Daniel is an exceptional growth marketer, who has a profound understanding of the paid social marketing space (and beyond)! All this coupled with his easy-going personality and sense of humor makes you want to work with him all the time! I would highly recommend Daniel for any performance marketing projects/positions!”- Anastasia Kornilova, Director of Digital Marketing at ShipBox
“Daniel’s depth of expertise can only be matched by his amazing generosity. I’ve had the privilege of knowing Daniel personally and professionally, and this guy knows his stuff inside-out and then some! While his work speaks for itself, his passion and depth-of-knowledge shines through each and every time we jam. And this is really where Daniel stands heads-and-shoulders above the rest!”- Dee Dang, CEO/COO Right Hook Digital
“Daniel is an absolute pleasure to work with for so many reasons… He is someone way on the end of the bell curve when it comes to learning quickly, testing for himself and impressing the pants of industry professionals in less than 10 minutes. If you don’t work with him, you are doing yourself a major disservice, in terms of what he can do for your brand (corporate or personal) as well as the “doing good” mood he puts you in.”- Tracey Wallace, Director of Content at Klaviyo
“I had the pleasure of working closely with Daniel, and was always impressed with his ability to lead and provide a clear strategic vision across internal and external teams. His expertise in multi-channel marketing–spanning TV, Paid Social, Search, Owned Channels and others– was invaluable. Daniel’s deep understanding of DTC and his ability to scale businesses make him a great asset for any organization. He’ll be a key driver of success wherever he goes.”- Bobby Macauley, Director of Performance Marketing at Aloha Bars
“I’ve collaborated with over 100 people for my Forbes articles – from successful entrepreneurs to CEOs. Daniel really stood out for his drive and enthusiasm… Behind the scenes, Daniel has been working tirelessly for over a decade, helping businesses grow online. For his work ethic, dedication to his clients and excellent storytelling skills, I’d highly recommend you explore how you can partner with Daniel.”- Joe Escobedo, Forbes Contributor
"Daniel's dedication and ability to drive growth is unmatched in the DTC industry. I've had the privilege of watching him work for the better part of a decade, and his ability to drive growth is irreplicable. He's an omnichannel marketing visionary, and his track record speaks for itself."- Neal Chauhan, Growth Marketer at Shopify
More about me
• Deep passion for learning & pursuing “Digital Marketing Excellence”
• Love listening to Marketing Content like Andrew Faris podcast, Taylor Holiday, Marketing Operators podcast, Operators podcast, Dara Denney, team at Obvi, and have spent thousands of hours learning from DTC Twitter & YouTube
• Unending excitement, positivity, and eagerness to always be learning and growing
• Love sushi, Thai food, snorkeling, and tropical destinations
Connect with me:
Email: daniel@danielwallock.com
X: @danielwallock
Facebook: @wallockdaniel
LinkedIn: @danielwallock